Call Nik on 0800 311 8478

ddAerials, a Local Family Firm that Cares

Call Nik on 0800 311 8478

ddAerials, a Local Family Firm that Cares

Aerial Repair from £29
Book a Callback

Trustscore still at 4.9 out of 5 based on 2,970+ reviews.

Celebrating 2,970+ reviews on Trustpilot!

Digital Direct Aerials’ years with TrustPilot has been an exciting, learning, experience since November 2014.

We have a consistent Trust scores  of 4.9 out of 5 in the new Trustscore system, see live panel below.
With TrustPilot we have a lot more interaction with our reviewers, replying to many very positive reviews as well as those who expressed any reservations, however small. We have quickly learned to value these honest feedback comments as they give us a chance to learn, improve if ever needed. So many are 5 stars wanting to give 6 or 7 !!

We have so many that are delighted with the straightforward, honest and transparent service we offer .

All our Trustpilot Carousels, like the one above, are totally unfiltered.

You can see our current green stars rating on every page of our site on both computer and mobile versions.
All our reviews with 5, 4, 3, 2 or 1 Stars will show. Over 94.7% of our reviews have been 5 Stars, add our 4 Star reviews takes it  to 98.7% of the 2,950+ reviews. On our testimonial page you can see a larger panel of unfiltered reviews where you have a higher chance to see negative reviews though you may not find any even in this wider, scrollable view.

This is the new world for businesses where we must manage our online reputation and every customer is equally important as you all have a vote on the digital democracy on these review sites.

Excellent Service & respect whilst I was on a work video call !

Excellent service

Andy gave me a call to say he was nearby and what time he would arrive by. He was even patient enough to wait whilst I joined a video call before I could get to him and tell him what was needed.
Andy was extremely professional, very polite and friendly, he took the time to understand what we wanted and explained how he could make it happen.

He also respected that I was on a work call and was able to avoid making too much noise.
I was able to leave Andy to get on with the work needed and he did so perfectly – he checked everything was working correctly before leaving and showing me how to use the functions on the tv.

He also cleaned up after himself and left everything as he found it.

Thanks so much to Andy and the team for a speedy response (we only rang you and booked in on Tuesday) we are now finally able to watch live tv without having to rely on the internet.

GK Sutton Coldfield.

Sonos™ Sound & Ubiquity™ Internet & meshed WiFi – case study

Whole house sound without visible wires & WiFi that works!

We visited our client, Mr Choudhury, in a rural, detached property. His biggest worry was additional cables on show and the existing, inconsistent WIFI system which dropped out in multiple places in the house. He was also unaware of all the products available with multiple options.

Sonos Amplifiers & In-ceiling Speakers

For the sound we recommended Sonos amplifiers and Sonos in-ceiling speakers and helped source the equipment.








Whole house WiFi Network

We recommended Ubiquity™ multi access point WIFI solution to run WIFI constantly around the property & to hard wire all the access points. A quote was sent for the WIFI solution, the equipment from a local reputable specialist, price matched and the installation.





The customer was thrilled with the seamless consistent WIFI and the sound quality from the distribution of the speakers and amps.

DDAV arranged a carpet company to visit on the day of install to professionally lift and relay carpets where needed. The SANUS rack for audio amps & internet kit, left, was photographed before the reinstatement.

Digital aerial service I will recommend to anyone when it comes for internet and sound systems. I have large house and had amazon eero which was absolutely rubbish. After contacting Digital Aerials my internet all over the house and garden working excellent and I feel peace of mind now. no internet issue in my large property and will recommend anyone with 5 STAR! Mr Choudhury, Solihull, 5th August 2022.

Checkatrade Approved Member – over 5 Years

***This marks 5 years of Digital Direct being on Checkatrade***

Over this time we have had an amazing 810 reviews!!!
Please take a look if you are considering using us, we go above & beyond to ensure all our customers have a No 1 top quality service from start to finish ⭐️

If you have any requirements or need any information please call 0800 311 8478 where our team are waiting to help

cai Company of the Year Award 2022

Digital Direct Aerials Ltd winner of cai company of the year 2022!

⭐️⭐️WOW! We are thrilled and honoured to have been nominated and WIN the CAI Company of the Year 2022⭐️⭐️

Thank you so much to the CAI for an amazing awards evening and your kind words about Digital Direct. Richard M from ACE for hosting us and the incredible support you give us.

Thank you to the BEST team we have, you really are stars! Your ongoing team support, loyalty and dedication to your roles and the industry is why we won 😊

Thank you to all our valued customers and contractors who give us the repeat opportunities to work on your projects.
Thanks to our website guru Rob and all our suppliers for helping and sourcing us with all we need for each bespoke install.

This is probably the closest thing we’ll get to a Brit award so we will enjoy doing our thank yous!!!
Nik & Sarah xx

Make that Call !

Make that Call ! ( For Sky experts.)

This is for all of us who have endured the mind numbing experience of calling Sky’s help line and the watching the Tech nerds videos on YouTube. Never do it again, just call these folks at Digital Direct as they are a Class Act. I had to replace my remote and when it arrived I put in two batteries and it worked in all sections… happy days !
The next time I used it there was no volume .
What followed was many visits to Sky’s online help and Youtube’s tech wizards .
Over three days I had found and used 23 codes and was left with a remote that had volume on some channels only!
I googled for local firms to help. The first one wouldn’t come out, the second said ‘Don’t call Sky’s help line’.
Next on the list was Digital Direct and immediately they were so friendly, helpful and professional.
Andy the Technician arrived, AKA the Yoda (he who knows everything) of Remotes. Within twenty minutes he had sussed out the problem and totally re set the remote. Fantastic!
He then said would I like him to alter the settings to improve the viewing quality of the TV.
Seriously, what he did I haven’t a clue but I now will not need to book an eye test for my glasses as in the evenings
I thought something was wrong with my eyes.
For the two Ladies in the Office and Andy the Technician I can’t thank you enough. You are providing your customers with Old School customer service. I hope many people use your Company.
It will save so much time, stress, and in the end …money!
Phil, Stourbridge, 21st January 2022.

Fantastic Customer Service! Jaz.

Fantastic Customer Service!
Thank you Digital Direct for working with the Building Management to resolve a Sky satellite signal issue, for me the tenant. Rob was excellent in delivering a fantastic service, he was on site early, carried out all works in a professional manner, keeping me informed and area clean at all times. I felt Rob went over and beyond to ensure that I, the customer, was not disappointed. He did this by working with the Sky engineer, who would not have be able to complete installation of Sky tv had Rob not offered to assist with the connectivity to the wallplate and dish. Rob you’re an absolute star! Even the Sky engineer was taken aback at how genuinely you worked to ensure Sky tv could be installed today. I recommend Digital Direct to all, a truly great experience and excellent engineers.
Jaz, Bilston WV14, 5th October 2021.

I’m a happy customer! Johny, Walsall.

I rang to book a visit because I needed a replacement for my old TV aerial. The lady that I spoke to was friendly and efficient. She arranged a visit as requested, and offered the option for getting an earlier appointment if the opportunity arrived. I was called back by this lady the day before the visit and was offered a slot that day if it was convenient, which I accepted. The engineer turned up that day, asked me questions about my reception and offered me options available to me. I had a new aerial fitted as requested, and I’ve got the best reception ever, ie all channels received by the aerial are now strong, whereas some were so bad that they were unwatchable. The work was done neatly and efficiently. I’d recommend this company to everyone I know.

Johny, Walsall, 26th August 2021.

“Fast and Efficient Service”, Mrs Davis on Trustpilot

Fast and Efficient Service. We needed a new aerial for some time, but kept putting it off as knew it wouldn’t be straightforward as we have a conservatory in the way of where the new aerial needed to be replaced. It got to the point where more than half of the channels showed ‘No Signal’ or the picture was pixelating. I phoned Digital Direct after reading the good reviews they were given. I phoned at 5.00 and spoke to a lovely helpful lady who explained that the engineer would come next day, asses the job and if I wasn’t happy with the price he would just walk away, no hassle and there was no call out charge. Richard arrived by 11.00 and said he would check first to make sure it all needed replacing, which we knew it did. He had to work from the front of the house first to put up the new aerial and then move to the back to run the cable down the wall. He had to drill through the side of the conservatory wall and run new cable under the sill of patio door, then pull up end of lounge carpet and drill a hole to thread aerial cable through. Bless him, did all this with a lovely cheerful attitude and a couple of cups of tea, which he drank outside because of taking his mask off. When he’d gone you wouldn’t have known he’d been, except for the fact that we’ve got a TV with a perfect picture. My only regret is that we didn’t have it done sooner. Sorry if it’s a long rambling review, but I’m just so pleased with it. Thank you Richard and DD Aerials.
Mrs Davis, Rednal, 28th March 2021.

2020 delivers a record 643 Reviews!

2019’s Record of 399 Reviews was passed by July. 2020 has finished 61% higher @ 643

The year 2020 will be remembered for the pandemic and for the amazing resilience of our people. Digital Direct Aerials were only offering emergency cover for two months, mainly working outside, but with full PPE.

When the Lockdown started to ease, with kids were still at home and many continuing to work and socialize from home our work picked up.

  • Improving WiFi and Broadband problems.
  • Wallmounting TVs.
  • Fitting and repairing aerials and satellite dishes.
  • Bigger projects people planned when in Lockdown.

What was it about 2020 to generate so many more reviews? We continue to use full protection and social distancing whilst responding to more really urgent calls and have remained really busy. At the height of lockdown we saw many longer, more thoughtful and detailed reviews as our customers had more time then. However longer reviews continue to take a significant share of our current record levels of reviews.
Into 2021 we are all  still in difficult times.

Full Kidderminster review by James

Just a quick review to say what a fantastic service I have received from the team. I called up to see if Digital Direct could help me as the Sky team refused to install the Sky Q upgrade of the LMB as the dish was too high!!
I called at 9 am and by 10.30 am an engineer was on site and fitted the unit in a matter of minutes. Digital Direct have fitted all of my digital TV aerials, Sky Boxes and Dish and CCTV. If you want a bespoke service with devices installed where ‘you’ want them then there are no better in my opinion than Digital Direct. Fantastic, honest, reliable and affordable service that put the customer first unlike many others.

James, Kidderminster, 1st October 2020.

Full Solihull review by Jem

Great Service at a reasonable price. Andy from DIGITAL DIRECT sorted out wall mounts in both rooms. All cables were neatly tied and channelled well. An excellent job – well done ! It’s the second time I’ve used this local family company and each individual person takes pride in their workmanship. Elaine and Sue are very polite to confirm before the work and also ask for feedback once the job has been completed. Price is highly competitive. In summary, can’t fault them and highly recommend. Jem, Solihull, 1st October 2020.

Check-a-Trade Reviews reach a wider range of customers.

Everybody covered by Online, Email, Phone & Post

Checkatrade information for Digital Direct - Aerials, Satellites & CCTV

Digital Direct Aerials has been a member of Check-a-Trade since April 2014 and have built up 735 reviews with an constant score of 9.94 /10 over that time. We are very grateful that so many of our customers filled in the forms and returned them. You can see below that our engineers rate even higher for workmanship and politeness!
Checkatrade will verify many of the responses by telephone or email. Check-a-Trade’s review categories and background checks cover local trades very well and our experience has been positive. However a number of our national competitors have signed up to the more email-based international independent review sites with different colour stars such as TrustPilot and Feefo. More, these ranking badges could sometimes appear alongside their Google Ads and free listings. So we investigated further.
One complaint against Check-a-Trade is that they cannot accept feedback on one of their companies until a service has been delivered. So if appointments are missed repeatedly so that the customer eventually goes elsewhere they cannot leave feedback. One of the national Aerials companies has been letting a small number of their potential customers down in this way when the value of the potential invoice did not look to be high enough.
You can leave negative feedback before a bill is paid on the pure online review sites such as TrustPilot and Feefo. However as not all our customers use email, even where they have access to the internet, Check-a-Trade’s simple forms and choice of telephone or email verification can work for them.

TV reception issues? Not anymore!

Simon from Coventry’s full review.

TV reception issues? Not anymore! A professional and approachable family company. We were facing TV reception issues at home, so we called DD Aerials after seeing many positive reviews online. They explained on the phone that an engineer would come over at an agreed upon time, see what needs to be done and then provide a quote. If agreed, then the work would be done there and then. If not, thats it. No additional costs and you can walk away… no harm no foul. The engineer arrived on time, after a call 30 mins before to say he was on his way, quickly diagnosed the issue, provided a quote, which i agreed to and fixed the issue in less than an hour. He was very conscious about social distancing but also very easy to communicate with and professional through out. If you are having receptions issues and need a no pressure quote, and good quality work (with 12 month warranty), I would happily recommend DD Aerials. Simon, Coventry, 19th May 2020.

Full text of review from Sara from Leamington Spa.

Found on line when I googled local TV Installations, great website with really good customer reviews. When I phoned, the lady was polite and explained everything which was very helpful. Booked a date with a first call of the day. Had a phone call the night before as a reminder & check all was still OK along with giving me the engineers name. Richard the engineer turned up on time, was polite & respectfull. Just less than an hour later my sons old TV & bracket was off the wall and new ones fitted, along with making sure all worked correctly.
Sarra, Leamington, 1st August 2020.

Full Review by Mrs Davies, Bromsgrove.

Great customer service. My first call to the office was excellent, the lady who help sort out what I need was very helpful, she explained everything clearly. We then had a call the day before to confirm the appointment and a call on the day for an accurate time.The engineer installed sky quickly and efficiently. then spent time installing our giant tv on the wall, making sure it was straight, he would not leave until we were happy. Mrs Davies, Bromsgrove, 7th December 2019.

Chris from Worcester’s full Review

Great experience with Digital Direct. I almost gave up hope of ever getting to the bottom of the poor reception at my mum’s house. Digital Direct came to my attention via a family member and I decided to see what they thought of the issue. They were prompt to arrive (next day) and within minutes had identified the problem. Bearing in mind we had at least 4-5 visits previously from so-called ‘experts’ I was sceptical. The engineer described what he was going to do and explained clearly what the various costs would be. He didn’t leave until he had set up all the equipment and demonstrated the signal strength and quality that we had never seen so healthy before. He also explained why previous attempts to fix this problem had failed. A very impressive experience and I wouldn’t hesitate to recommend this company if you have problems with your Freeview/Terrestrial TV signal. Chris, Worcester, 7th December 2019.

Full Review by Stephen from Dudley

Really easy to deal with and … Great company. Really easy to deal with and business-like but also friendly and efficient. Arrived at my brother-in-law’s house at the scheduled time. Called me with the details before starting the work and confirmed the price. No hidden extras. Paid over the phone with my card post the work being completed. One year guarantee with works. Would recommend and use again as and when necessary! Excellent. Stephen, Dudley, 29th October 2019.

Full Review by Stephen from Stourbridge

Excellent company! Luke the technician really knows his job (set up new tv and sound system). Explained the controls etc and answered our questions. Great company, have used them previously for sat dish problems which they quickly sorted. Throughly recommended. Stephen, Stourbridge, 28th October 2019.

Full review by Lyn from Halesowen

Excellent service from beginning to end. My initial phone call was dealt with politely and efficiently with an understanding of the company. The engineer was friendly and approachable dealing with the problems. He explained what he had done clearly. A very good experience thank you. Lyn, Halesowen, 18th October 2019.

Full Review by Coventry Customer with Richard name check.

Perfect service!! The most friendly service I have experienced in a long time. They were exceptional, efficient and professional. Both the staff I spoke to and Richard who came to fit my wall bracket did all they could to make the process as easy as possible. After a nightmare with Curry’s they were able to provide a service that gave me the final product I wanted. Would highly recommend to anyone!! Customer, Coventry, 28th September 2019.

Rugby World Cup – How to view when you want?

Time-Shifting Options for when you cannot watch the Rugby live.

All the Rugby World Cup, Japan 2019, games will be live on ITV or ITV 4.

Given the time difference, most of the games will be around breakfast time 7:45am to 8:15am or 10:15am to 11:30am There are a few crack of dawn games between 4am and 5-45am however none of these involve home nations teams.
See the full Fixture List at

Time Shifting using the ITV Hub

You can catch-up if you get up late or want to watch when you get home from work.
You will have two options using the ITV Hub:

  1. Free with the Ad breaks.
  2. Ad Free for £3-99 per month. You can cancel at any time or if you watch a lot of ITV the annual cost is £39-99.

Skip Ads on any Channel with a Humax youview Recorder, BT or Sky Q box.

Any Hard Drive TV Recorder can series record the TV you cannot miss and get past the Ads quickly at 6 x fast forward.
The advantage of these boxes is they can cover many channels and you decide how long you want to keep your recordings.
We found a tip to speed Scandi Dramas past the slow and moody sequences using two times fast-forward. You can still read the subtitles at 2x!

More Birmingham Reviews

Great – replaced my aerial whilst I was out and all tidy and neat afterwards – many thanks. Keri Davies, Birmingham, 12th September 2019.

Perfect service from start to finish 😍😍 Girls in the office are very friendly and helpful. The guy that came out was friendly and professional. Didn’t take long to fix my problem. Rachael, Birmingham, 27th August 2019.

Amazing service! Jay in the office 100 percent understood my situation and got an engineer out that day ! Couldn’t recommend them enough ! Jennifer, Birmingham, 6th August 2019.

Full Review by Sam from Hadnall

Family run business … pleasure to deal with … slick, fair and transparent … perfect job.

Digital Direct were superb from start to finish. Slick booking process, really personable (Sarah) and Dave who came to mount my new TV above the fireplace was such a smooth operator. Clearly articulated what he was going to do and how much it would cost, fitted and finished with minimal fuss and actually understood the products I had so was able to offer advice about features I didn’t know the TV had! Will 100% use again.
Sam, Hadnall, 1st June 2019.

James & Becky, Kidderminster. Their full review.

A fantastic service from front to back. The front end office staff booking to the installation team are fantastic. I have had Sky and Digital aeriel installation with them before and today CCTV installation which is fantastic. All works neat tidy and looks the business. The system was shown to us both an detailed time spent going through it and show the functionality. The engineer who installed this is fantastic, courteous, professional and polite. I highly recommend Digital Direct and will not go anywhere else for works in our home. The office staff called to confirm the booked in the works and to confirm the particulars. The installation was completed in the time promised and turned up exactly when they promised. First Class team, thank you and worth every penny. James & Beccy, Kidderminster, 6th April 2019

Full review by Ian

Fantastic service and value! Right from my initial enquiry through to completion of the work the service was great. Really pleased with both the quality of the workmanship (hanging 65” TV) and with the price of the work, both of which exceeded my expectations. Wouldn’t hesitate to recommend. Ian, 21st February 2019.

CCTV Review by Chris & Jen – the full text

Excellent service. Highly recommended. We used Digital Direct to have our CCTV System fitted to our property a couple of weeks ago, and we can honestly say we cant thank the whole team enough. Sarah and the girls based at head office are great. They are friendly, helpfull and always return a call when the say. After discussing with Sarah what are thoughts were, she swiftly arranged for an assessment of our property to be done by an engineer 48 hours later. Here we discussed what are issues were, the need for a system, where we wanted to be covered and went through all the different types of system avaliable to us. Straight from this assessment Sarah and the team very quickly had the parts we wanted ordered and an installation date was set. Less than a week later, Nik and the installation team came and installed the system fully for us. These guys were also fantastic. They arrived on time, even on a day with adverse weather with high winds and heavy rain nothing stopped these guys doing all they guaranteed they would on the day. They were very friendly, helpful, worked in a very tidy manor around all of our house, ie:- 3 bedrooms, loft, lounge, kitchen, hall, landing, etc given we had a 4 camera system fitted to cover all areas of our property, and worked very swiftly to a exceptionally high standard.
2 weeks on, we now have a first review arranged where we will go over with an engineer the whole system making sure we are fully comfortable still with how it works after a couple of weeks of living with it and playing around with it and to check if any fine tuning is needed to the camera positions and night vision back lighting.
We can honestly say Digital Direct come highly and fully recommended for both their customer service and guarantees along with price and quality of the work. (It is to an exceptionally high standard). We had looked around at many systems leading up to contacting Digital Direct and we can honestly say nothing came close to both the job price and the extreamly high quality of the products the company uses. Family members who have visited our home since can not get over the quality and capability of the system we have had installed. We can not thank the team enough.
We will be definately telling all our friends and family about them for if ever any of them have problems with anything digital, wether it be satellite, aerials, CCTV Systems and just anything digital around the home as 5 stars doesn’t give these guys enough justice.
Many thanks again everyone Chris and Jen.

“Professional, Prompt, Polite, Tidy, Friendly” say our Customers

Top Words from Trustpilot Reviews: 2018 Update

Great, Excellent Service, Engineer, Friendly, Helpful, Very Good, Professional, Efficient, Polite, Prompt, People.

A simpler tally of the top 10 words used in the first 15 weeks of 2018 in order. Friendly and helpful are up and tidy has dropped because the reviewers are using many more ways to say cleaned up after themselves. Engineer is the most common description for the team though many reviews also reference the office staff, phone support etc.. That is why I have added People at the end as it includes everyone who has helped generate over 920, 9.9/10 reviews by delivering great service. Service is the most frequently used word, over 150 times or 10 times a week, was not included in the list as this was seen as neutral becoming very positive after excellent and great.

The most frequent words and phrases used by the customers of Digital Direct Aerials in their Trustpilot reviews back in early 2016 are in the word cloud, below. Thank you all.


Browsing Digital Direct Aerials’ reviews on Trustpilot revealed phrases that were used over and over again to describe the engineers and the office staff. I made a tally chart of the most used terms. The word cloud above was generated from the latest 2016 reviews to 10th March.

All the phrase Tags

Google’s 5 Gold Stars for Digital Direct.

Google’s 5 Gold Stars built on 700+ Trustpilot Reviews from our customers.


Trustpilot 500 Reviews Rosette

Have you ever wondered how companies get the Gold Star ratings on their Google listings and Ads?
Google bases these on the genuine logged-in reviews of many online review sites such as Trustpilot, Feefo, etc.
We have also noted that Google takes note of their own logged-in communities using Google + and Youview.

Google has raised the Bar from 30 reviews per year to 150 reviews.

There were many more aerials companies that had some reviews Gold Stars until Google changed their rules.
Some argued that the lower threshold of 30 made it easier for mates and fake accounts to be used to game the system.
The new threshold does make it difficult for smaller companies whose jobs can take a week or more.
Digital Direct have worked hard to send out Trustpilot review invitations to all our customers with email addresses. Since October 2014 our customers have responded with over 730 reviews, over240 per year, so we continued to keep our perfect 4.8 Google Rating. Check out these genuine customer reviews, below. You cannot fake the human individuality and diversity in these genuine reviews. Our thanks go out to everyone who has responded and to the team who work hard to keep our customers happy.

A Word Cloud of the most Common Terms from Trustpilot

Our Trustpilot reviews revealed phrases that were used over and over again to describe the engineers and the office staff. I made a tally chart of the most used terms. The word cloud below was generated from just 2 month’s reviews in early 2016.

Checkatrade Reviews continue to be supported as well

Digital Direct Aerials started off using Checkatrade. This UK based review membership has not been included in Google’s ‘seller ratings’ websites because it is not purely online. In fact, if you check out your local trades on Checkatrade you will often find the majority of their reviews are verified by phone.
We still maintain our Checkatrade reviews as well precisely because these accept both online and postal reviews.
You will see our full feedback chart on the right-hand sidebar, or towards the bottom on mobiles, on most pages on this site and this post.

Secure Connection to Protect your Privacy

Secure Connection to protect your Privacy & deter Hackers !

Look for the padlock on all our pages, see screenshots, below, from the Chrome browser & Firefox right.
Our secure web pages protect:

  1. Your private information. Everything you enter on  will be encrypted from your device to our website. This includes sessions across insecure WiFi hotspots.
  2. Our Site from Hackers. To get the Green Padlock from Google, below, we had to ensure that every file and image on the site started with https: . Then we had to ensure all links to external websites went to their secure version.
  3. Ensure the website is not corrupted. Many people round the world take advantage of free WiFi to keep connected. To get some revenue some hotspot operators are now inserting Ads into websites changing the way the web page looks. This cannot be done with encrypted web pages nor can they redirect the links to a competitor’s page or a virus site.


Microsoft Edge & IE Browsers have Grey & Yellow Padlocks

You will see Green Padlocks on the Chrome and Firefox browsers. On the Microsoft browsers, Edge and IE the padlock is grey. The very corporate MS only gives the green padlock to the top-level extended validation certification that is required for e-commerce sites, such as Amazon and Banks. See the screenshot below to see what is behind the grey padlock. When you check it turns to yellow.

Meet your Engineer’s Page

Engineer Page so you know who to expect

Digital Direct try to keep all our customers up-to-date with who is coming and when they can be expected.
Our office team can send emails and texts linking directly to the picture of the engineer, on our new team page, that is on the way so you can recognise the engineer, our shirts and vans.
You can see Nik on the top of every page.

The Guys pictures and profiles can be seen by clicking their names, below:
David | Richard | Rob | Luke C | Clint | Tom and Luke W

Christmas TV Season – Last Downton, Victorian Sherlock, Mr & Mrs Who? & Midwife!

The right Time?Christmas-TV-Ad

The supermatket ‘seasonal’ isles have been growing for months. Most towns hold the Christmas lights off till after Armistice Day and Christmas jingles are best kept till December.
Is it the right time to talk about the Christmas TV schedule?
At Digital Direct Aerials we are already seeing the seasonal switch with more large screen installations and extra points for multiroom in addition to TV aerials repairs and installations. Indeed the engineers are already working flat out so now would be a great time to book your viewing upgrade ready for Christmas.
Well, the arrival of the Christmas Preview Radio Times has triggered this post.

The Last Downton Abbey and Call the Midwife

How will the various loose ends be tidied up? Well one thing that has been irritating me has been the glitch at the start of the theme tune. This has been the UK’s Sunday theme tune, a signal to get the cuppa in place and settle into our seats. We always watched a bit behind to skip most of the Ads but we always run the titles through. It seems that the music has been scored for every episode and recorded by the Chamber Orchestra of London. The final episode’s music was put ‘in the can’ at the Abbey Road studios.
Midwife has moved on to Christmas 1960. Another bleak Christmas? We know that the BBC are in town to record a carol concert for an early outside broadcast and there will be babies.

Mr & Mrs Who? Sherlock back in Victorian Setting?

Clara gone? The Doctor Who Christmas special sees the return of River Song. Steven Moffat speculated that he may never write for The Doctor again so this Alex Kitson episode could be a good goodbye to the series. Meanwhile Benedict Cumberbatch and Martin Freeman are whisked back to an original Victorian-era Sherloch Holmes snowy ghost tale.

Luke-Christmas-Hat-webEarly Christmas at Mottram Hall, What’s Happening?

What is happening in the photo above? Back in late September I woke and looked out of my hotel bedroom window to see a snowy scene. A film crew aided by Snowboy system’s snow machine were filming a family group walking through a winter scene. We were on the lookout among the Christmas TV Ads and thought we seen all the likely candidates. Then we saw the PayPal Ad and spotted the two boys and the snow scene in what is said to be one of the more controversial Ads this year. Given the age of the youngest boy you can see why that crisp sunny September morning was perfect for the shoot as they had to walk that path dozens of times in their winter coats.
Now how did that picture of Luke in his Christmas hat get in?

Digital Direct Team face Tough Mudder Challenge to aid Help for Heroes

4 Face Tough Mudder to aid Help for Heros

Nik is joined by Luke, John & Dave for the 2015 Tough Mudder.


Digital Direct Aerials has entered a team with 4 engineers for the 2015 running of the Tough Mudder challenge.

The team oriented 10 to 12 mile obstacle course through water, mud and a creative range of obstacles involving walls, fire, more mud, tubes, electro shock therapy etc.
Check them out on the obstacles page.

The 4 guys, guided by ace fitness coach Andi, are taking the challenge to help a great cause,
Help for Heroes.

The challenges are mad and will probably stretch the guys to their limits but they will be safely back at work after they recover. To give to help our real Heroes just go to our Just Giving page by clicking below.

JustGiving - Sponsor me now!




Meeting the Digital Direct Aerials Office Team

A visit to the Digital Direct Aerials Office.

Lesley-Clarke-webI was due to meet Sarah to catch up on the expansion of Digital Direct Aerials and to plan out their next steps. When discussing where we should meet I suggested that I go to the office to meet the ladies who are at the hub of the team; taking your calls, scheduling the engineers to respond promptly and ensuring they have the aerials, dishes, boxes and parts they need.

There I met Lesley Clarke, above left, who runs all the back office accounts, etc, as well as helping out when call volumes are high. I also met Elaine Edwards who has become the ever-present link in our flexible office team.

Elaine Edwards webElaine, right, has been streamlining our systems to ensure that your calls are answered promptly, that no appointment gets dropped and customers are kept informed.
Elaine is also enthusiastically following up customers with requests to leave independent and honest feedback on Trustpilot.

These genuine, unfiltered, reviews are now often cited by our callers at the reason they chose Digital Direct Aerials.

Next time out I will try to catch up with the Guys who climb the ladders and always offer to take off their shoes before going into your house.

The photos, above, were taken on my phone. I had not taken the DSLR over so clearly these are not in the same league as New Era’s professional team photos on Facebook etc..

Rob McGonigle.

Sunday Night Telly busts Youview Box Limit!

Indian Summers & The Casual Vacancy clash with Mr Selfridge

Sunday night’s TV was the busiest time for our Youview Box. Two programs recording at 8pm, Call the Midwife & Top Gear, and 2 at 9pm, Last Tango in Halifax and Mr Selfridge. Then the new choice was added: The Casual Vacancy v Indian Summers. With Mr Selfridge running for another 6 episodes this became a dilemma that the trusty Youview Box could not fix as this required recording three programs at the same time. So the C4 Indian Summers got recorded, with 10 episodes there is a greater chance we will not be able to watch it live, than the 3 instalments of The Casual Vacancy, and of course the opportunity to fast forward the Ads.


We do have an old Humax Freeview recorder but this is currently only wired up for playback. For households with a sports channel screen alongside one for movies and soaps Top Gear may be recorded on the sports box. The youngest member of the household watches most content streamed on his laptop from iPlayer, 4OD, etc.. We do have a couple of 23″ monitors in the house but the seating is comfier around the big TV.

The BBC’s extension of the iPlayer to a month for many programs provides a better service for the online PC & tablet viewer but the Youview interface still only allows you to catch-up on the last 7 days. What chance an interface update to allow us to scroll-back 4 weeks?

TrustPilot and Check-a-Trade? Why 2 different customer review sites?

Adding TrustPilot to Check-a-Trade as your Review options

Digital Direct Aerials has been a member of Check-a-Trade since April 2014 and have built up 242 reviews with an constant score of 9.9 /10 over that time. We are very grateful that so many of our customers filled in the forms and returned them.

Checkatrade information for Digital Direct - Aerials, Satellites & CCTVCheck-a-Trade’s review categories and background checks cover local trades very well and our experience has been positive. However a number of our national competitors have signed up to the more email-based international independent review sites with different colour stars such as TrustPilot and Feefo. More, these ranking badges could sometimes appear alongside their Google Ads and free listings. So we investigated further.

One complaint against Check-a-Trade is that they cannot accept feedback on one of their companies until a service has been delivered. So if appointments are missed repeatedly so that the customer eventually goes elsewhere they cannot leave feedback. One of the national Aerials companies has been letting a small number of their potential customers down in this way when the value of the potential invoice did not look to be high enough.

You can leave negative feedback before a bill is paid on the pure online review sites such as TrustPilot and Feefo. However as not all our customers use email, even where they have access to the internet, Check-a-Trade’s simple forms and choice of telephone or email verification can work for them.

Digital Direct Aerials has opted to sign up to TrustPilot and it has been a real roller-coaster ride. After 64 reviews our current average score of 9.4 / 10 what we would expect. With TrustPilot we have a lot more interaction with our reviewers, replying to many very positive reviews as well as those who expressed some reservations, however small. We have quickly learned to value these honest feedback comments as they give us a chance to learn, improve and if needed to do that little bit more.

You can see our current green stars rating on every page of our site on both computer and mobile versions. On our reviews page you can see a larger panel of unfiltered reviews where you can elect to view all negative reviews though you will not find any yet. When one finally comes you will be sure to see our response and actions there too. This is the new world for businesses where we must manage our online reputation and every customer is equally important as you all have a vote on the digital democracy on these review sites. If the company you want to use is NOT on one of these sites then google their brand with complaints or problems

Why can’t the bigger Sky installers do the difficult dish sites?

flat-roof-dish-install-webDigital Direct have been picking up an increasing number of Sky Dish installation and repairs work that has been turned down by the bigger Sky approved installers.
Why is this?
These companies will refuse to perform installations that are in positions that are difficult to access using a ladder such as above a conservatory. They will also turn down jobs that appear easy from a flat roof.

The reason this is to reduce their insurance liability risk and to protect their employees. Their experienced installers will have the training and the knowledge to solve these problems. However, because Sky’s promotions and blockbuster series & events deliver a stream of new jobs for them they can cherry-pick the quick and easy jobs.

Dish in the garden-webAnother problem has been with the latest insulated houses. They, like us, will check for pipes and electricity cables before drilling. With the latest Bosch testers studs, cables and pipes can be checked for with a single test. The latest solid cavity insulation with aluminium reflective foil to reflect your heat back in will fail this test. The testers can be used to check for mains, pipes and studs as 3 individual tests but some companies will stop the job when this test is failed!

Sometimes, it is the customer that has challenging requirements.The sports fan whose wife was absolutely against having a dish that was visible on their house. A discrete installation in the garden solved the problem without the dreaded blot on this upmarket neighbourhood.

Fitting Commercial Aerial Systems in England and Wales

Business Aerial cover for England & Wales

Expanding to cover London, the South Coast, Aberystwyth, East Midlands etc.

Nik-at-AberystwythThis year the growth in the Digital Direct team has allowed Digital Direct Aerials to cover our traditional domestic West Midlands and Worcestershire area, and expand into Warwickshire.
Like adding extra cubicles to public loos, the extra guys mean that there are fewer times that they are all occupied. The academics call it traffic theory. Our office just finds it easier to organise the visits and times our callers want.

Nik can also free up a team of two to tackle more of the bigger jobs anywhere in England and Wales.

Their recent excursions have taken them to London and Aberystwyth University, see Nik right and Aberystwyth Promenade, below.

The Shaylor Group are renovating the University’s student accommodation along the Promenade and building a complete new block. Digital Direct clearly understand the importance of fitting their work and access to the building around the dynamic plans needed to deliver a major renovation and construction project safely, to time and budget.


England World Cup Watching Plans? A Trial run tonight?

Cinema-ScreenHave you sorted your World Cup watching plans?
Go down the local with your mates?
A party at home?
A trip to a sports pub with the big screens?

The England v Italy game is the latest kick-off
at 11 pm. Thankfully, this is on a Saturday night, June 14th, so most of us can lie in and recover.

England v Uruguay is standard UK midweek match time at 8 pm on Thursday 19th June.

Then England v Costa Rica means we will be rushing home from work on Tuesday 24th June for the 5 pm kick-off.

You will have the most control if you are having your mates round to watch on your big-screen.

tv sport in the pubIf you are going to a venue have you got your favourite viewing spot in mind?
Nik and the team have been adding new projection systems and additional flat screens, set up for the best HD watching experience, all over the West Midlands.

So will the set-up be the same this time? Will the screens be in different positions?
Maybe your best tactic is to go down tonight and scope out the layout for the Ecuador friendly game.
The perfect trial run for the Uruguay game!

Check out the video of Nik and team’s 14 screen set-up in @sportsbar Water Front, Merry Hill.

World Cup Footy Event Packages in your Pub?

Pub landlords, have you applied for late licences for the World Cup football in your Pub, Hotel or Club?

Cinema-ScreenWith the time difference many games will only attract the most dedicated followers willing to stay up late. Though the last time the competition was in South America, Argentina ’78, saw many late night pub sessions aided by heavy curtains before the licensing reforms!

The England games will be a different matter.
Will you be able to accommodate or manage the demand? Some top London venues are selling a guaranteed seat with a view of a cinema screen.
See this designmynight offer.

To charge for admittance to all or part of your premises you may need to create a package. Some thoughts include:

  • World_Cup_Final_Line-ups_webA pre-match supper.
  • Drinks service.
  • Mini-bus ride home after the match.
  • A bed in the hotel next door.

You may also review if the viewing experience you offer will do justice to the HD pictures to be broadcast by the BBC and ITV this summer?

Call Nik on 0121 369 0244 to get expert advice and suggestions including the latest flat-screen technology installations.

Perhaps one room with the latest HD kit could command a price for a guaranteed great view whilst those who will not pay more can squeeze-in elsewhere.