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Call Nik on 0800 311 8478 or 07894 642 406

A Local Family Firm that Cares.

Call Nik on 0800 311 8478 or 07894 642 406

A Local Family Firm that Cares.

Aerial Repair from £45
Book a Callback

Google’s 5 Gold Stars for Digital Direct.

Google’s 5 Gold Stars built on 600+ Trustpilot Reviews from our customers.

aerial-installers-birmingham-google-5-gold-stars

Trustpilot 500 Reviews Rosette
Have you ever wondered how companies get the Gold Star ratings on their Google listings and Ads?
Google bases these on the genuine logged-in reviews of many online review sites such as Trustpilot, Feefo, Reviews.co.uk etc.
We have also noted that Google takes note of their own logged-in communities using Google + and Youview.

Google has raised the Bar from 30 reviews per year to 150 reviews.

There were many more aerials companies that had some reviews Gold Stars until Google changed their rules.
Some argued that the lower threshold of 30 made it easier for mates and fake accounts to be used to game the system.
The new threshold does make it difficult for smaller companies whose jobs can take a week or more.
Digital Direct have worked hard to send out Trustpilot review invitations to all our customers with email addresses. Since October 2014 our customers have responded with over 600 reviews, around 240 per year, so we continued to keep our perfect 5.0 Google Rating. Check out these genuine customer reviews, below. You cannot fake the human individuality and diversity in these genuine reviews. Our thanks go out to everyone who has responded and to the team who work hard to keep our customers happy.

A Word Cloud of the most Common Terms from Trustpilot

Our Trustpilot reviews revealed phrases that were used over and over again to describe the engineers and the office staff. I made a tally chart of the most used terms. The word cloud below was generated from just 2 month’s reviews in early 2016.
phrase-cloud

Checkatrade Reviews continue to be supported as well

Digital Direct Aerials started off using Checkatrade. This UK based review membership has not been included in Google’s ‘seller ratings’ websites because it is not purely online. In fact, if you check out your local trades on Checkatrade you will often find the majority of their reviews are verified by phone.
We still maintain our Checkatrade reviews as well precisely because these accept both online and postal reviews.
You will see our full feedback chart on the right-hand sidebar, or towards the bottom on mobiles, on most pages on this site and this post.

Secure Connection to Protect your Privacy

Secure Connection to protect your Privacy & deter Hackers !

Look for the padlock on all our pages, see screenshots, below, from the Chrome browser & Firefox right.
Our secure web pages protect:

  1. Your private information. Everything you enter on https://ddaerials.com/  will be encrypted from your device to our website. This includes sessions across insecure WiFi hotspots.
  2. Our Site from Hackers. To get the Green Padlock from Google, below, we had to ensure that every file and image on the site started with https: . Then we had to ensure all links to external websites went to their secure version.
  3. Ensure the website is not corrupted. Many people round the world take advantage of free WiFi to keep connected. To get some revenue some hotspot operators are now inserting Ads into websites changing the way the web page looks. This cannot be done with encrypted web pages nor can they redirect the links to a competitor’s page or a virus site.

 

Microsoft Edge & IE Browsers have Grey & Yellow Padlocks

You will see Green Padlocks on the Chrome and Firefox browsers. On the Microsoft browsers, Edge and IE the padlock is grey. The very corporate MS only gives the green padlock to the top-level extended validation certification that is required for e-commerce sites, such as Amazon and Banks. See the screenshot below to see what is behind the grey padlock. When you check it turns to yellow.

Meet your Engineer’s Page

Engineer Page so you know who to expect

Digital Direct try to keep all our customers up-to-date with who is coming and when they can be expected.
Our office team can send emails and texts linking directly to the picture of the engineer, on our new team page, that is on the way so you can recognise the engineer, our shirts and vans.
You can see Nik on the top of every page.

The Guys pictures and profiles can be seen by clicking their names, below:
David | Richard | Rob | Luke C | Clint | Tom and Luke W

560 Trustpilot Reviews and 570 Checkatrade Reviews

TrustPilot & Check-a-Trade Review Totals reach new Landmarks

Digital Direct Aerials has been a member of Check-a-Trade since April 2014 and have built up 570 reviews with an constant score of 9.9 /10 over that time. We are very grateful that so many of our customers filled in the forms and returned them. You can see below that our engineers rate even higher for workmanship and politeness!
Checkatrade will verify many of the responses by telephone or email. Checkatrade information for Digital Direct - Aerials, Satellites & CCTV Check-a-Trade’s review categories and background checks cover local trades very well and our experience has been positive. However a number of our national competitors have signed up to the more email-based international independent review sites with different colour stars such as TrustPilot and Feefo. More, these ranking badges could sometimes appear alongside their Google Ads and free listings. So we investigated further.
One complaint against Check-a-Trade is that they cannot accept feedback on one of their companies until a service has been delivered. So if appointments are missed repeatedly so that the customer eventually goes elsewhere they cannot leave feedback. One of the national Aerials companies has been letting a small number of their potential customers down in this way when the value of the potential invoice did not look to be high enough.
You can leave negative feedback before a bill is paid on the pure online review sites such as TrustPilot and Feefo. However as not all our customers use email, even where they have access to the internet, Check-a-Trade’s simple forms and choice of telephone or email verification can work for them.

560 Trustpilot Reviews & Scores consistently at 9.7/10.

Digital Direct Aerials has opted to sign up to TrustPilot and it has been an exciting, learning, experience. After 560 reviews our current average score of 9.7 / 10 has been maintained over the past 6 months. With TrustPilot we have a lot more interaction with our reviewers, replying to many very positive reviews as well as those who expressed some reservations, however small. We have quickly learned to value these honest feedback comments as they give us a chance to learn, improve and if needed to do that little bit more.

You can see our current green stars rating on every page of our site on both computer and mobile versions. On our testimonial page you can see a larger panel of unfiltered reviews where you may see negative reviews though you may not find any in the view. When one shows you will be sure to see our response and actions there too. This is the new world for businesses where we must manage our online reputation and every customer is equally important as you all have a vote on the digital democracy on these review sites. If the company you want to use is NOT on one of these sites then google their brand with the words complaints or problems.

“Professional, Prompt, Polite, Tidy, Friendly” say our Customers

Trustpilot Reviews Word Cloud from 2016

Professional, Friendly, Polite, Reliable, Tidy, Helpful, Efficient, Prompt, Excellent Service

These are the most frequent words and phrases used by the customers of Digital Direct Aerials in their Trustpilot reviews. Thank you all.

phrase-cloud

Browsing Digital Direct Aerials’ reviews on Trustpilot revealed phrases that were used over and over again to describe the engineers and the office staff. I made a tally chart of the most used terms. The word cloud above was generated from the latest 2016 reviews to 10th March.

All the phrase Tags

Christmas TV Season – Last Downton, Victorian Sherlock, Mr & Mrs Who? & Midwife!

The right Time?Christmas-TV-Ad

The supermatket ‘seasonal’ isles have been growing for months. Most towns hold the Christmas lights off till after Armistice Day and Christmas jingles are best kept till December.
Is it the right time to talk about the Christmas TV schedule?
At Digital Direct Aerials we are already seeing the seasonal switch with more large screen installations and extra points for multiroom in addition to TV aerials repairs and installations. Indeed the engineers are already working flat out so now would be a great time to book your viewing upgrade ready for Christmas.
Well, the arrival of the Christmas Preview Radio Times has triggered this post.

The Last Downton Abbey and Call the Midwife

How will the various loose ends be tidied up? Well one thing that has been irritating me has been the glitch at the start of the theme tune. This has been the UK’s Sunday theme tune, a signal to get the cuppa in place and settle into our seats. We always watched a bit behind to skip most of the Ads but we always run the titles through. It seems that the music has been scored for every episode and recorded by the Chamber Orchestra of London. The final episode’s music was put ‘in the can’ at the Abbey Road studios.
Midwife has moved on to Christmas 1960. Another bleak Christmas? We know that the BBC are in town to record a carol concert for an early outside broadcast and there will be babies.

Mr & Mrs Who? Sherlock back in Victorian Setting?

Clara gone? The Doctor Who Christmas special sees the return of River Song. Steven Moffat speculated that he may never write for The Doctor again so this Alex Kitson episode could be a good goodbye to the series. Meanwhile Benedict Cumberbatch and Martin Freeman are whisked back to an original Victorian-era Sherloch Holmes snowy ghost tale.

Luke-Christmas-Hat-webEarly Christmas at Mottram Hall, What’s Happening?

What is happening in the photo above? Back in late September I woke and looked out of my hotel bedroom window to see a snowy scene. A film crew aided by Snowboy system’s snow machine were filming a family group walking through a winter scene. We were on the lookout among the Christmas TV Ads and thought we seen all the likely candidates. Then we saw the PayPal Ad and spotted the two boys and the snow scene in what is said to be one of the more controversial Ads this year. Given the age of the youngest boy you can see why that crisp sunny September morning was perfect for the shoot as they had to walk that path dozens of times in their winter coats.
Now how did that picture of Luke in his Christmas hat get in?

New Office; Forge Lane, Dudley Road, Halesowen, B62 8EB

Look out for Us, on the Dudley Road, Halesowen!

Digital-Direct-Office-Signs

The Digital Direct office team have settled into our new spacious offices. You will easily be able to spot our new signs from the Dudley Road in Halesowen.
Heading north from the A458, Earls Way, Digital Direct are on Forge Lane on the right, as the dual carriageway ends.

Below you can see a rare sight as 6 of the vans turned up first thing to re-stock with parts after the recent high winds that have kept our engineers busy.

6-Digital-Direct-Vans

Digital Direct Team face Tough Mudder Challenge to aid Help for Heroes

4 Face Tough Mudder to aid Help for Heros

Nik is joined by Luke, John & Dave for the 2015 Tough Mudder.

Nik-starts-Tough-Mudder

Digital Direct Aerials has entered a team with 4 engineers for the 2015 running of the Tough Mudder challenge.

The team oriented 10 to 12 mile obstacle course through water, mud and a creative range of obstacles involving walls, fire, more mud, tubes, electro shock therapy etc.
Check them out on the obstacles page.

The 4 guys, guided by ace fitness coach Andi, are taking the challenge to help a great cause,
Help for Heroes.

The challenges are mad and will probably stretch the guys to their limits but they will be safely back at work after they recover. To give to help our real Heroes just go to our Just Giving page by clicking below.

JustGiving - Sponsor me now!

 

tough-mudder-2014

 

Meeting the Digital Direct Aerials Office Team

A visit to the Digital Direct Aerials Office.

Lesley-Clarke-webI was due to meet Sarah to catch up on the expansion of Digital Direct Aerials and to plan out their next steps. When discussing where we should meet I suggested that I go to the office to meet the ladies who are at the hub of the team; taking your calls, scheduling the engineers to respond promptly and ensuring they have the aerials, dishes, boxes and parts they need.

There I met Lesley Clarke, above left, who runs all the back office accounts, etc, as well as helping out when call volumes are high. I also met Elaine Edwards who has become the ever-present link in our flexible office team.

Elaine Edwards webElaine, right, has been streamlining our systems to ensure that your calls are answered promptly, that no appointment gets dropped and customers are kept informed.
Elaine is also enthusiastically following up customers with requests to leave independent and honest feedback on Trustpilot.

These genuine, unfiltered, reviews are now often cited by our callers at the reason they chose Digital Direct Aerials.

Next time out I will try to catch up with the Guys who climb the ladders and always offer to take off their shoes before going into your house.

The photos, above, were taken on my phone. I had not taken the DSLR over so clearly these are not in the same league as New Era’s professional team photos on Facebook etc..

Rob McGonigle.

Sunday Night Telly busts Youview Box Limit!

Indian Summers & The Casual Vacancy clash with Mr Selfridge

Sunday night’s TV was the busiest time for our Youview Box. Two programs recording at 8pm, Call the Midwife & Top Gear, and 2 at 9pm, Last Tango in Halifax and Mr Selfridge. Then the new choice was added: The Casual Vacancy v Indian Summers. With Mr Selfridge running for another 6 episodes this became a dilemma that the trusty Youview Box could not fix as this required recording three programs at the same time. So the C4 Indian Summers got recorded, with 10 episodes there is a greater chance we will not be able to watch it live, than the 3 instalments of The Casual Vacancy, and of course the opportunity to fast forward the Ads.

Youview-Overloaded-on-Sunday-Nights

We do have an old Humax Freeview recorder but this is currently only wired up for playback. For households with a sports channel screen alongside one for movies and soaps Top Gear may be recorded on the sports box. The youngest member of the household watches most content streamed on his laptop from iPlayer, 4OD, etc.. We do have a couple of 23″ monitors in the house but the seating is comfier around the big TV.

The BBC’s extension of the iPlayer to a month for many programs provides a better service for the online PC & tablet viewer but the Youview interface still only allows you to catch-up on the last 7 days. What chance an interface update to allow us to scroll-back 4 weeks?

TrustPilot and Check-a-Trade? Why 2 different customer review sites?

Adding TrustPilot to Check-a-Trade as your Review options

Digital Direct Aerials has been a member of Check-a-Trade since April 2014 and have built up 242 reviews with an constant score of 9.9 /10 over that time. We are very grateful that so many of our customers filled in the forms and returned them.


Checkatrade information for Digital Direct - Aerials, Satellites & CCTVCheck-a-Trade’s review categories and background checks cover local trades very well and our experience has been positive. However a number of our national competitors have signed up to the more email-based international independent review sites with different colour stars such as TrustPilot and Feefo. More, these ranking badges could sometimes appear alongside their Google Ads and free listings. So we investigated further.

One complaint against Check-a-Trade is that they cannot accept feedback on one of their companies until a service has been delivered. So if appointments are missed repeatedly so that the customer eventually goes elsewhere they cannot leave feedback. One of the national Aerials companies has been letting a small number of their potential customers down in this way when the value of the potential invoice did not look to be high enough.

You can leave negative feedback before a bill is paid on the pure online review sites such as TrustPilot and Feefo. However as not all our customers use email, even where they have access to the internet, Check-a-Trade’s simple forms and choice of telephone or email verification can work for them.

Digital Direct Aerials has opted to sign up to TrustPilot and it has been a real roller-coaster ride. After 64 reviews our current average score of 9.4 / 10 what we would expect. With TrustPilot we have a lot more interaction with our reviewers, replying to many very positive reviews as well as those who expressed some reservations, however small. We have quickly learned to value these honest feedback comments as they give us a chance to learn, improve and if needed to do that little bit more.

You can see our current green stars rating on every page of our site on both computer and mobile versions. On our reviews page you can see a larger panel of unfiltered reviews where you can elect to view all negative reviews though you will not find any yet. When one finally comes you will be sure to see our response and actions there too. This is the new world for businesses where we must manage our online reputation and every customer is equally important as you all have a vote on the digital democracy on these review sites. If the company you want to use is NOT on one of these sites then google their brand with complaints or problems

Why can’t the bigger Sky installers do the difficult dish sites?

flat-roof-dish-install-webDigital Direct have been picking up an increasing number of Sky Dish installation and repairs work that has been turned down by the bigger Sky approved installers.
Why is this?
These companies will refuse to perform installations that are in positions that are difficult to access using a ladder such as above a conservatory. They will also turn down jobs that appear easy from a flat roof.

The reason this is to reduce their insurance liability risk and to protect their employees. Their experienced installers will have the training and the knowledge to solve these problems. However, because Sky’s promotions and blockbuster series & events deliver a stream of new jobs for them they can cherry-pick the quick and easy jobs.

Dish in the garden-webAnother problem has been with the latest insulated houses. They, like us, will check for pipes and electricity cables before drilling. With the latest Bosch testers studs, cables and pipes can be checked for with a single test. The latest solid cavity insulation with aluminium reflective foil to reflect your heat back in will fail this test. The testers can be used to check for mains, pipes and studs as 3 individual tests but some companies will stop the job when this test is failed!

Sometimes, it is the customer that has challenging requirements.The sports fan whose wife was absolutely against having a dish that was visible on their house. A discrete installation in the garden solved the problem without the dreaded blot on this upmarket neighbourhood.

Fitting Commercial Aerial Systems in England and Wales

Business Aerial cover for England & Wales

Expanding to cover London, the South Coast, Aberystwyth, East Midlands etc.

Nik-at-AberystwythThis year the growth in the Digital Direct team has allowed Digital Direct Aerials to cover our traditional domestic West Midlands and Worcestershire area, and expand into Warwickshire.
Like adding extra cubicles to public loos, the extra guys mean that there are fewer times that they are all occupied. The academics call it traffic theory. Our office just finds it easier to organise the visits and times our callers want.

Nik can also free up a team of two to tackle more of the bigger jobs anywhere in England and Wales.

Their recent excursions have taken them to London and Aberystwyth University, see Nik right and Aberystwyth Promenade, below.

The Shaylor Group are renovating the University’s student accommodation along the Promenade and building a complete new block. Digital Direct clearly understand the importance of fitting their work and access to the building around the dynamic plans needed to deliver a major renovation and construction project safely, to time and budget.

Aberystwyth-Promenade

England World Cup Watching Plans? A Trial run tonight?

Cinema-ScreenHave you sorted your World Cup watching plans?
Go down the local with your mates?
A party at home?
A trip to a sports pub with the big screens?

The England v Italy game is the latest kick-off
at 11 pm. Thankfully, this is on a Saturday night, June 14th, so most of us can lie in and recover.

England v Uruguay is standard UK midweek match time at 8 pm on Thursday 19th June.

Then England v Costa Rica means we will be rushing home from work on Tuesday 24th June for the 5 pm kick-off.

You will have the most control if you are having your mates round to watch on your big-screen.

tv sport in the pubIf you are going to a venue have you got your favourite viewing spot in mind?
Nik and the team have been adding new projection systems and additional flat screens, set up for the best HD watching experience, all over the West Midlands.

So will the set-up be the same this time? Will the screens be in different positions?
Maybe your best tactic is to go down tonight and scope out the layout for the Ecuador friendly game.
The perfect trial run for the Uruguay game!

Check out the video of Nik and team’s 14 screen set-up in @sportsbar Water Front, Merry Hill.

No Hidden Charges

No call out charges & no obligation quotes – just call 07894 642 406

Same Day Service

Got an emergency? Call 07894 642 406* We can be there in hours.

*After 6pm please leave a message. We will respond first thing, Monday to Saturday.

Free Advice

For free estimates or advice Call Digital Direct Aerials on 07894 642 406

World Cup Footy Event Packages in your Pub?

Pub landlords, have you applied for late licences for the World Cup football in your Pub, Hotel or Club?

Cinema-ScreenWith the time difference many games will only attract the most dedicated followers willing to stay up late. Though the last time the competition was in South America, Argentina ’78, saw many late night pub sessions aided by heavy curtains before the licensing reforms!

The England games will be a different matter.
Will you be able to accommodate or manage the demand? Some top London venues are selling a guaranteed seat with a view of a cinema screen.
See this designmynight offer.

To charge for admittance to all or part of your premises you may need to create a package. Some thoughts include:

  • World_Cup_Final_Line-ups_webA pre-match supper.
  • Drinks service.
  • Mini-bus ride home after the match.
  • A bed in the hotel next door.

You may also review if the viewing experience you offer will do justice to the HD pictures to be broadcast by the BBC and ITV this summer?

Call Nik on 0121 369 0244 to get expert advice and suggestions including the latest flat-screen technology installations.

Perhaps one room with the latest HD kit could command a price for a guaranteed great view whilst those who will not pay more can squeeze-in elsewhere.