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TrustPilot and Check-a-Trade? Why 2 different customer review sites?

Adding TrustPilot to Check-a-Trade as your Review options

Digital Direct Aerials has been a member of Check-a-Trade since April 2014 and have built up 242 reviews with an constant score of 9.9 /10 over that time. We are very grateful that so many of our customers filled in the forms and returned them.

Checkatrade information for Digital Direct - Aerials, Satellites & CCTVCheck-a-Trade’s review categories and background checks cover local trades very well and our experience has been positive. However a number of our national competitors have signed up to the more email-based international independent review sites with different colour stars such as TrustPilot and Feefo. More, these ranking badges could sometimes appear alongside their Google Ads and free listings. So we investigated further.

One complaint against Check-a-Trade is that they cannot accept feedback on one of their companies until a service has been delivered. So if appointments are missed repeatedly so that the customer eventually goes elsewhere they cannot leave feedback. One of the national Aerials companies has been letting a small number of their potential customers down in this way when the value of the potential invoice did not look to be high enough.

You can leave negative feedback before a bill is paid on the pure online review sites such as TrustPilot and Feefo. However as not all our customers use email, even where they have access to the internet, Check-a-Trade’s simple forms and choice of telephone or email verification can work for them.

Digital Direct Aerials has opted to sign up to TrustPilot and it has been a real roller-coaster ride. After 64 reviews our current average score of 9.4 / 10 what we would expect. With TrustPilot we have a lot more interaction with our reviewers, replying to many very positive reviews as well as those who expressed some reservations, however small. We have quickly learned to value these honest feedback comments as they give us a chance to learn, improve and if needed to do that little bit more.

You can see our current green stars rating on every page of our site on both computer and mobile versions. On our reviews page you can see a larger panel of unfiltered reviews where you can elect to view all negative reviews though you will not find any yet. When one finally comes you will be sure to see our response and actions there too. This is the new world for businesses where we must manage our online reputation and every customer is equally important as you all have a vote on the digital democracy on these review sites. If the company you want to use is NOT on one of these sites then google their brand with complaints or problems